advertising point


advertising point
рекл. рекламный довод (основной аргумент рекламного объявления)

Англо-русский экономический словарь.

Смотреть что такое "advertising point" в других словарях:

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • point of purchase advertising — ➔ advertising …   Financial and business terms

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… …   Wikipedia

  • point-of-sale advertising — UK US noun [U] ► COMMERCE, MARKETING advertising for products and services at the places where they are bought: »The tobacco industry is fighting against new proposals that will see its point of sale advertising greatly restricted …   Financial and business terms

  • advertising —    Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… …   Encyclopedia of contemporary Spanish culture

  • point-of-purchase advertising — UK US noun [U] ► MARKETING, COMMERCE advertising for products and services at the places where they are bought …   Financial and business terms

  • point-of-sale — ˌpoint of ˈsale written abbreviation POS noun points of sale PLURALFORM [countable usually singular] MARKETING COMMERCE the pl …   Financial and business terms

  • point-of-sale — [point′ əv sāl′] adj. of, in, or relating to a place, as in a retail store, where sales are made or purchases checked out [point of sale advertising]: also point of purchase …   English World dictionary

  • point of sale — also .point of purchase n [singular] the place or shop where a product is sold ▪ Under the new law, cigarette advertising will only be allowed at the point of sale …   Dictionary of contemporary English

  • point of sale — noun count the place where a product or service is sold ╾ ,point of sale adjective: point of sale advertising material …   Usage of the words and phrases in modern English

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